Journal

Notes from inside the studio. Thoughts on design, code, and building things that actually matter. Sometimes it's practical. Sometimes it's personal. Occasionally, it blurs into the fictional. Any way, it's always honest.

Product & UX23 Jan 20268 min read

Design for the Distracted

Plenty of products are ‘clean’ and still make people bounce. Not because the UI is bad—because the timing is. This piece is about rhythm: the moments where your UX asks for commitment before trust, punishes hesitation, or makes people guess. Syncopation, but for nervous systems—and a practical way to audit your product’s tempo.

AccessibilityDecision-makingFelt SafetyMicrocopyOnboardingProduct DesignUX

Brand & Strategy16 Jan 20267 min read

Feedback Isn’t the Problem. Decisions Are

Most ‘feedback’ is often just misaligned strategy. This piece is about decision debt—why teams get stuck, how founders become human translation layers, and what it looks like when you lock the narrative, set criteria, and ship calmly.

Brand StrategyDecision-makingFeedbackLeadershipProduct Strategy

Leadership15 Jan 2026

The Founder as Translation Layer

Founders aren’t always control freaks.

Dead KeenDecision-makingFoundersLeadershipOperations

Leadership14 Jan 2026

No’s Are Kindness

I used to think saying “no” was negative.

BoundariesDead KeenDecision-makingLeadershipProduct

Product13 Jan 2026

Decision Debt Feels Like Busy

Decision debt is sneaky because it looks like productivity.

Dead KeenDecision-makingDeliveryLeadershipProduct

UI/UX12 Jan 2026

Premium Isn't a Request

I got “can we make it feel more premium?” again today.

Dead KeenDecision-makingFeedbackProductUI/UX

Branding & Strategy19 Dec 2025

You're Not Buying a Website, You're Buying Words

“Can you just make the website look less…crap?”

BrandingCopywritingWebsite Design

Opinion11 Dec 2025

More Than a Career

Apparently I haven’t had a “career”.

Client Relationships11 Dec 2025

The Myth of the Easy Client

There’s a client on my books who everyone loves working with.

Client RelationshipsProject ManagementTrust

Marketing11 Dec 2025

Your Quietest Salesperson is Your Website

Your best salesperson this week was probably… a URL.

MarketingSalesWebsite

UI/UX7 Dec 2025

Behind the Pixels: Scratch Onboarding Sneak Peek

Most apps greet you with a 17-step tutorial and a cheery “let’s set up your profile.”

DesignScratchTrendsUI/UX

Brand & Strategy17 Sept 20256 min read

Building Tech Brands with Heart

Tech is full of noise. Heart cuts through. This is a story about design, code and emotion coming together to make products that sing like a three-part harmony.

BrandingDesign SystemsFounder Mental HealthPurpose-Driven LeadershipUser Experience