Journal

Notes from inside the studio. Thoughts on design, code, and building things that actually matter. Sometimes it's practical. Sometimes it's personal. Occasionally, it blurs into the fictional. Any way, it's always honest.

UI/UX12 Jan 2026

Premium Isn't a Request

I got “can we make it feel more premium?” again today.

Dead KeenDecision-makingFeedbackProductUI/UX

Branding & Strategy19 Dec 2025

You're Not Buying a Website, You're Buying Words

“Can you just make the website look less…crap?”

BrandingCopywritingWebsite Design

UI/UX7 Dec 2025

Behind the Pixels: Scratch Onboarding Sneak Peek

Most apps greet you with a 17-step tutorial and a cheery “let’s set up your profile.”

DesignScratchTrendsUI/UX

Brand & Strategy17 Sept 20256 min read

Building Tech Brands with Heart

Tech is full of noise. Heart cuts through. This is a story about design, code and emotion coming together to make products that sing like a three-part harmony.

BrandingDesign SystemsFounder Mental HealthPurpose-Driven LeadershipUser Experience