Your best salesperson this week was probably… a URL.
Not you.
Not a deck.
Not your charming “quick intro call” voice.
It’ll be someone dropping your link into a Slack thread like:
“These lot look like they know what they’re doing.”
And you don’t get to be in the room to explain anything.
Your website speaks. Or it coughs politely and dies.
A client once told me:
“Someone found the site and wouldn’t shut up about it in stand-up.”
That did more than a month of outreach.
Not because it was fancy — because it was clear, honest, and confident enough to repel the wrong people.
Same rule works in reverse.
If your site still sounds like you’re mid-pivot #3, that share becomes:
“Yeah… I don’t really get it.”
So: when you think “sales”, picture the rooms you’re not in.
Is your site opening doors… or quietly locking them?